If you have sectors, services or product lines with low margins, low profitability or excessive selling costs, it may be time to eliminate them. Positive word of mouth from a happy customer is valuable to your business. DON'T NEGLECT CUSTOMER SERVICEīe aware of the customer's perception of your customer service quality or responsiveness. Activities such as sponsoring community events, speaking at engagements, or supporting a local sports team can raise awareness of your business and stimulate sales. Increase your presence and visibility in your community. If you have this knowledge, you will be better prepared to defend your market position, react to changes, and find new markets. This information helps you understand their behaviours, capabilities and limitations. BE AWARE OF THE COMPETITIONĪlways be aware of what your competitors are doing.
If lowering your price isn’t an option, improving a deal with favourable terms can often influence customers. Be aware of what your competitors are offering and what your own profit margins are to determine if you can reduce your cost. CHANGE YOUR PRICEĬhanging your prices, terms, or conditions of billing could stimulate market demand for your products or services. Study your intended clients to know how best to reach them, and plan your marketing strategy accordingly. Track the outcome of your current marketing or advertising and be prepared to change your strategy if you are not seeing your desired results. You may be able to improve the efficiency of your marketing activities.
Consider using some of your existing clients as a test group. You'll need to research your market to see if there is a desire for your proposed offering. Provide a broader range of products or services for your clients. If you are a manufacturer, this could mean increasing your productivity to meet demand. To increase sales you may have to introduce new products or services, expand your market, increase your marketing activities or improve customer service.
#Increased client base software#
It’s important to not only tell new, potential clients why they should come to your business, but it’s equally important to show them.ī). Make sure new potential clients can easily access information on all your services, pricing, and any specials you may be currently running.Ĭ). Can clients book an appointment straight from your website? Online booking software can help greatly in bringing in new clients, as it is extremely convenient for them to book appointments straight from your website while they’re browsing.You can grow your business by finding ways to increase sales or by looking for new markets. Here are some major pointers to consider when glossing over your website.Ī). Populate your page with photos of your staff loving what they do, and your happy clients enjoying their experience. Make sure your website is easily navigable, up-to-date, and aesthetically pleasing. That’s why it’s so crucial you make sure that when an onlooker stumbles upon it, they’re impressed by what they see. Now, in many cases, your business’ website acts as your first impression to new, potential clients. They can be nearly impossible to undo which can work for you in a good way or a bad way.